What is the Best Platform in 2024 to Make Money as an Influencer?

As you will notice from our chart above, Instagram and Youtube are still the queen and king of social media platforms when it comes to earning potential. With TikTok likely to be banned or forced to change company structure due to a recent bill passed by the US senate. Even if you're not in the US yourself, the potential removal of the American audience from the TikTok platform will almost certainly decimate earning potentials for all users outside of Asia.

How Much Do YouTubers Make Per 1000 Views?

"On YouTube, the earning opportunities continue to be promising in 2024 for content creators. Monetized channels see an average earning of $6 per 1000 ad views, a figure that can increase with better content planning. Especially for creators producing longer videos capable of hosting multiple ads throughout the videos, the income potential escalates quickly. This revenue, combined with YouTube's broad audience, makes youtube continue to hold on to a top spot for influencers aiming to maximize their earnings. The looming ban on TikTok in the USA may additionally drive millions more users to YouTube, especially YouTube shorts, which will further increase the potential with YouTube. If you are able to make videos, short or long, youtube is certainly one of the most sensible choises as a platform.

How Much Do Instagram Influencers Make Per 1000 Views?

Unlike YouTube, Instagram doesn't pay directly for views. However, it's a hotbed for sponsored opportunities due to its visual and engaging content. Influencers easily connect with brands for sponsored posts, stories, and IGTV collaborations. Platforms like AspireIQ, Upfluence, and #paid are great for finding influencer partnerships. With Instagram's content formats, influencers have numerous avenues to creatively integrate sponsored content, making it an attractive platform for those looking to monetize their influence effectively. However, as the platform does not pay directly, it is arguably less hassle to be an influencer on YouTube depending on how you look at it. Keep in mind, the best influencers can be found on both of these platforms and maximize their potential by eating from both plates, so to speak.

How Much Do Twitch Streamers Make Per 1000 Views?

On Twitch, streamers earn through a mix of subscriptions, donations, ad revenue, and bits. Let's consider a hypothetical calculation: if a streamer has 200 subscribers at $5 each (Twitch takes a 50% cut), that's $500. Add to this an average of $3.5 per 1000 ad views and donations, which can greatly vary. For a streamer pulling in 10,000 views per month and receiving moderate donations, total earnings could reach approximately $850, highlighting Twitch's potential for diverse income streams for dedicated creators.

How Much Do BeReal Influencers Make Per 1000 Views?

For BeReal, its approach focuses on authenticity rather than typical influencer monetization methods. Currently, there's no direct payment for views or a creator fund, making direct earnings from the platform unconventional. However, with more and more people looking for new platforms as older platforms grow stale, BeReal is absolutely worth considering. Influencer oppportunities work similar to instagram. If you are on instagram, you should consider doubling up with BeReal. From a number of users we've selected randomly and surveyed, their earnings came close to $2 per 1000 views with sponsored content.

How Much Do TikTok Influencers Make Per 1000 Views?

TikTok offers a Creator Fund that pays an average of $0.03 per 1,000 views, but with potential legislative changes and a ban discussed by the US Senate, the platform's future in the US is uncertain. This instability might drive influencers towards more stable platforms like YouTube, especially new creators looking for long-term reliability in 2024. Even if you're located outside of the USA, the potential loss of the US audience would certainly impact the ability to earn from tiktok in 2024. If you haven't yet started building an audience, YouTube or YouTube shorts is a safer bet right now.

Do TikTok Influencers Make More Than Instagram?

The numbers don't lie; while TikTok offers payment through their creator fund, Instagram influencers with more than 1000 followers quickly outearn their TikTok counterparts. When comparing TikTok and Instagram, influencers typically find Instagram offers more stable and diverse monetization opportunities, especially with uncertainties surrounding TikTok's future in the US. Keep in mind: Maximizing your earnings in 2024 involves leveraging multiple platforms, focusing on those with the best monetization mechanisms, and tailoring content to each platform's audience and features.

Maximizing Your Earnings as an Influencer in 2024

Here are actionable strategies to boost your income across various platforms:

• DO diversify your platforms: Expand your presence across multiple channels.
• DO engage your audience: Regularly interact to boost engagement and visibility.
• DO leverage analytics: Tailor your strategy based on performance data.
• DO seek sponsored opportunities: Use platforms to find brand collaborations.
• DO offer exclusive content: Consider Patreon for special content offerings.
• DO stay informed: Adapt to social media trends and policy changes.

• DON'T spread yourself too thin: Focus on platforms where you can engage effectively.
• DON'T neglect audience engagement: Interaction is key to maintaining a loyal following.
• DON'T ignore analytics: Data guides content optimization and audience understanding.

Where to Focus Your Efforts

Choosing the best platform for your content involves understanding your unique strengths and audience preferences. Consider platforms that align with your content type—visual content thrives on Instagram, long-form video excels on YouTube, and real-time engagement peaks on Twitch. Evaluate where your audience spends their time and focus on platforms that offer the best monetization opportunities for your content style. Always adapt your strategy based on performance metrics. And most importantly: Pick one you enjoy. If you like what you're doing, you are most likely to keep creating content. Regular content is key when it comes to success.

Future Trends: Platforms to Watch Beyond 2024

The new platforms to watch for growth in 2024 are without a doubt Reddit and BeReal. Reddit recently began offering payouts to US based redditors and with their upcoming IPO, the platform is likely to find new ways to encourage content creators in ways similar to Instagram and YouTube. BeReal has an edge as users are curious to explore new platforms and shows promise for those looking to branch out.